TERRES D'AFRIQUE

Creative Strategist. Creative Director. Brand Creator.

Terres d'Afrique A certified organic skincare range made from ethically and sustainably sourced African botanicals.

This has been one of the most rewarding brand experiences of my career, being part of the creative process from a brand's inception is a unique opportunity.

Close creative consultation and collaboration with founder Dr Stephan Helary from inception. This Iincluded creative input into the product itself - scents, textures and colours, forming the creative team developing the brand identity and guiding and overseeing all brand development and communication. 

All videos and portrait photography directed by gc.

INTRODUCTION BRAND FILM

The story of the founder Dr Stephan Helary.

BOTANICAL CAMPAIGN

The power of botanicals. 4 of 8 educational in-store posters that were extended into digital media.

FAIR TRADE CAMPAIGN

Strong ethics determine the way in which Terres d'Afrique is produced. The following campaign tells stories of the women who wild-harvest the natural ingredients for Terres d'Afrique. Stories that were used in-store, and rolled into digital media. Stories that reflect the essence of the brand. Stories that become part of the DNA of Terres d’Afrique. 
Photography by Greg Cameron.

Annah Mendela's story. Directed by Greg CAmeron

RANGE EXTENSION - AMENITIES

COLLABORATION WITH YSWARA TEA | ONE OF SIX TEAS

A BLUE TIGER'S EYE TREATMENT FOR FOUR SEASONS SPA, DUBAI.

OMUMBIRI - A RARE FRAGRANCE HARVESTED BY THE HIMBA IN NAMIBIA.

THE TDA INSTAGRAM - TRAVELS AND STORIES OF PLACES AND PEOPLE FROM THE LANDS OF AFRICA.